K公司直销办法研讨结业论文 doc

结业论文(2011届)K公司直销方法研讨摘 要 这篇文章先简略介绍有关直销的根柢常识,并就我国保健品出售的现状以及直销作业在保健品工业中的运用做了相应的剖析。侧重介绍了康美来世物科技有限公司的直销方法。

跟通常的保健品直销公司相同,康美来公司的直销网络、处理体系方面存在着必定的疑问,这篇文章从公司文明发明、商品效劳、直销网络、奖酬准则、操练机制等方面要害论说了康美来世物科技有限公司的直销运作情况,并经过调研查询,为该公司的直销方法存在的疑问提出改进计划,这关于改进花费者对直销公司、保健品作业的信赖危机以及直销作业的全体翻开都具有较大的实习含义。

要害字:直销方法;保健品;康美来 Abstract This paper briefly describes the basic knowledge about direct and to the status of health care products industry and the direct selling industry in the use of health care products industry made a corresponding analysis.

Highlighted to Biological Technology. Kang Meilai's direct sales model.

With the general health care products direct selling businesses, Kang Meilai the company's direct sales network, management system there are still some problems, this article from the corporate culture, products and services, direct marketing network, reward system, training system and so focuses on the Kang Meilai Biotechnology Limited direct operating conditions, and through research study of the enterprise's direct sales model to improve the problems existing in the program, which for the improvement of consumer direct marketing companies, health care products industry, a crisis of confidence and the overall development of the direct selling industry has great practical significance.

Keywords:Direct sales model;health care products;Kang Meilai. 目 录1 直销概述11.1 直销的有关概念1 1.1.1 直销的界说1 1.1.2 直销